Privacy Policy
Last updated: July 2026
1. Who we are
Breakaway News ("Breakaway", "we", "us", "our") is operated by 429labs. We publish ad-free, AI-powered sports coverage.
2. What data we collect
We collect only what we need to deliver your subscription:
- Account information: name, email address
- Subscription information: payment status, plan type
- Delivery preferences: notification channel (email or WhatsApp), delivery cadence
- Usage and analytics data: pages visited, interactions with our site, editions and stories read, device/browser information, and approximate location derived from IP address
- Communication data: email delivery status, unsubscribe requests
3. How we collect your data
We collect it when you create an account, subscribe, update your preferences, or interact with our publications.
4. Lawful basis for processing (GDPR)
- Consent: when you subscribe to notifications or create an account
- Contract: to fulfil your subscription (deliver publications, process payments)
- Legitimate interests: to improve our service and understand readership patterns
5. How we use your data
- Deliver daily and weekly editions via email or WhatsApp
- Process subscription payments
- Send transactional emails (welcome, billing notices, confirmation messages)
- Improve our AI-powered editorial pipeline
- Understand how people find, use, and move through our publications so we can improve the product
- Comply with legal obligations
6. Data sharing and third-party processors
We share data only with service providers that help us run and improve Breakaway:
- Payment processing provider
- Email and message delivery provider
- AI content generation provider
- Audio narration provider
- Hosting infrastructure provider
- Authentication provider (if you sign in with a third-party account)
- Product analytics provider (PostHog)
We do not sell your personal data to third parties. All providers are contractually bound to process your data only for the purposes we specify.
7. Data retention
| Data type | Retention period |
|---|---|
| Account data | Until you delete your account, or 12 months after subscription cancellation |
| Payment records | As required by applicable financial regulations |
| Usage data | Anonymised after 24 months |
| Communication preferences | Until you update them or delete your account |
8. Your rights (GDPR)
You have the right to:
- Know what data we hold: request a copy at any time
- Fix mistakes: correct inaccurate information
- Be forgotten: ask us to erase your data
- Pause processing: restrict how we use your data
- Take your data elsewhere: portability
- Object: challenge how we use your data
- Withdraw consent: at any time
To exercise any right: [email protected]
9. Cookies
We use essential cookies for session management and security. We also use PostHog for product analytics, which may store identifiers and usage information in your browser's localStorage so we can understand site usage, page views, clicks, and product interactions.
We do not use advertising cookies and we do not sell your personal data.
10. Security
We implement appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS), encrypted data storage, and access controls.
11. International transfers
Your data may be processed in countries outside the UK or EEA by our service providers. Where this occurs, we ensure appropriate safeguards are in place.
12. Changes to this policy
Material changes will be notified via email.
13. Contact
Breakaway News / 429labs: [email protected]